When your product is the shit, you don’t need to market it. When your product is shit, you do need to market it.

The less people want your product, the more you need the tactics, sales, and marketing.

Sukiyabashi Jiro is a three-Michelin-starred Japanese sushi restaurant in Tokyo where diners must place reservations a minimum of 2-months in advance.  A plate of sushi costs $300.  Its success is not in the novelty of its meal being so expensive.  Its recognition stems from its unparalleled product; that the owner has devoted his entire life into the perfection of his craft, and it shows.

jiro-ono

On the other end of the spectrum, no one is waiting for more than 15 mins for McDonald’s food because it’s shit.  Jiro Ono, the Tokyo restaurant owner, is considered by many to be the world’s greatest sushi chef.  He does not have to advertise or solicit people for his business to thrive.  He just keeps producing the world’s best sushi.

sushi

Huy Fong Foods’ Sriracha is a massively popular hot chili sauce.  Even during the economic recession the company didn’t feel it affect its growth.  In fact each year their sales have reached into the double digits.  Last year they made $60 million dollars selling a relatively inexpensive hot sauce.  That $60 million dollar achievement has been done without spending a single cent on advertising.

sriracha

On the other hand, McDonald’s spent $963 million in ads last year. That means $1-out-of-every-$6 spent on all restaurant advertising in America is done by McDonald’s.  They have to create goofy characters and bright, gaudy imagery in order to keep their logo, jingle, and catch phrases stuck in people’s head.  They are not #1 because they are the best quality.  They are recognized because they are prevalent.

Can you see the correlation in many of today’s martial arts establishments?

Testimonial

I am a bouncer at a local nightclub as well as a security specialist for various events and individuals. In seeking a martial arts school to improve my on-the-job effectiveness, skills, and training, it was imperative that I found an instructor and training style that was flexible, practical, effective, versatile and comprehendible.
After reviewing many of the schools in the area it was crystal clear that Unbridled Martial Arts was a perfect fit. Rob, as an instructor, is outstanding in his delivery of information, demonstration of technique, and passion for helping everyone experience success regardless of fitness or skill level. The flexibility of styles from Western Boxing to Judo to basic ground fight techniques offers me and my fellow classmates an unparalleled arsenal of skills to apply. Unbridled Martial Arts is an excellent choice for anyone looking for substance and integrity in a martial arts instructor and school.

~ Brian (B.Y.) Young

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