Membership outlined in this video seem manipulative?

Is it just me or does the membership outlined in this video seem highly manipulative?

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I’m so appreciative I grew up taking karate in Bellingham when I did and not nowadays!  Not that at elementary-school-age I was overly involved in what my parents paid for my lessons, what I did know is there wasn’t any shadiness to it.  I wasn’t indoctrinated and my parents weren’t snared.  I knew no one was getting pressured and I knew being a member of the dojo was an individualized experience for me, not a week-by-week cookie-cutter process that everyone did the same.

There wasn’t any of this “if you act now you can save” behavior.  There weren’t trinkets that said “Never give up.”  The byproducts of the martial arts came through organically for us and it wasn’t forced.  For example, my contributions to my family, completing chores, I was not compelled to do those things through worksheet assignments.  Goal setting came through wanting to improve.  I identified older, experienced martial artists that I wanted to emulate.  These adults sure as hell didn’t sit me down to question me and review my commitment.  They didn’t call the end of my first month “decision week” ( in other words: “you can save money week”) or say “your parents want you to continue” and then emphasize an unnecessary importance on earning a “black belt.”

So, why is there a 7-month and a 12-month enrollment?  Shouldn’t every month cost the same for everyone?  I understand the reason and business practice of discounts –i.e. “if you buy a lot now you can save.”  It allows the seller to get a bulk payment at once and rewards the buyer for doing so.  But realize it is always for the benefit of the seller, first and foremost.

I am an advocate for positive reinforcement.  However, self-satisfaction developed at a young age is even more valuable in the long run, thereby knowing recognition and praise won’t always be there.

Success and achievement can also be garnered through not being duped.  I commend this school’s explanation that it guarantees a tuition refund if the parent or child is unsatisfied.  If that can be easily taken care of without fanfare.

Here’s how easy my upbringing in the martial arts was:  My parents paid the same year-round, no staff members asked me about my commitment or tried to influence my decisions. I showed up, my instructor taught me, and the instructor didn’t have to play games with me to keep me interested and enrolled.

Testimonial

I must admit that I joined UMA due to the low enrollment fees. $30.00 monthly for three classes a week is a steal of a deal! I’m a full time student working less than part time, so it’s very encouraging to be able to participate in a training program without worrying about affording it. Some might equate the low cost with lack of quality, but I would strongly disagree. The low cost seems like more of an invitation to share in a group activity that combines art, fitness and practical self-defense.
What I enjoy about the class most, though, is the friendly and laid back atmosphere (this isn’t to say that we don’t work hard). My experiences in previous martial arts schools have been of varying levels of skills and accompanying ego- a form of competition that is discouraging for those who aren’t wanting to dedicate their lives to martial art, but would rather have fun and learn a new skill. As Rob’s flyer says: “no masters*. Just competent fighters.” Sure, I might not be prepped to be a professional fighter, but I maintain confidence and sense of assertiveness in knowing that I’m capable of defending myself and being more in touch with the physics of body. Overall, the lack of “cult-like” atmosphere and the down to earth attitude takes away the stressors that usually come with a martial arts class/school. It’s given me the motivation and drive to better maintain my fitness level as well. I have and will continue to recommend Rob’s class to those who are looking for a martial arts class for fitness and fun.

~ Dane Kim, Student/Barista

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