When your product is the shit, you don’t need to market it. When your product is shit, you do need to market it.
The less people want your product, the more you need the tactics, sales, and marketing. Sukiyabashi Jiro is a three-Michelin-starred Japanese sushi restaurant in Tokyo where diners must place reservations a minimum of 2-months in advance. A plate of sushi costs $300. Its success is not in the novelty of its meal being so expensive. Its recognition […]
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